I Con June 24, 2009Posted by astralwicks in beauty, Bollywood, india, People, Politics, Racism, Random, Writing.
Tags: John Abraham endorsing skin whitening cream, Sonam Kapoor endorsing skin whitening cream
They are young. They are successful. They are articulate. They are icons.
Sonam Kapoor, the effervescent and nonchalantly retro-charmer of a girl and John Abraham epitomising bulging muscles and quiet dignity both endorse ‘fairness creams’.
Why would 2 seemingly intelligent people of this generation who spout socially conscious sentences at every journalistic intrusion do this? The obvious answer is money. That ancient temptation that has scorched us has beaten us once again.
And yet we tut tut ad nauseum at the attacks in Australia and anywhere else. When city bred youth, ironically in a profession that pays obeisance only at the altar of beauty thereby revealing its illusory transience, cannot take a stance against a skin whitening cream, what hope do we have from people who we say are mired in centuries old superstition.
Endorsing colas is almost divine.